Well I got a new favorite business web site. I think this one is going to help me on learning this and that. You need to register for it, but it looks like its got lots of info to help me out.
http://www.marketingprofs.com/2/combs1.asp
So for example, I'm reading this one to get ideas for the Jan 2006, Fancey Food Show, in SanFrancisco.
"Tradeshow Success: 5 Marketing Tactics That Can Make a Differenceby Joe Combs and Myla Wagner June 25, 2002
Next to direct sales, tradeshow exhibitions rate second in generating new and repeat sales for most companies, according to the Center for Exhibition Research (CEIR.) In fact, they report that tradeshow sales beat comparative spending on advertising, direct mail, and other marketing efforts. While the primary focus for the majority of tradeshow exhibitors is to generate qualified sales leads from the booth, it’s been our experience that attacking a show from a number of different fronts delivers the most significant impact for achieving sales and business growth objectives."
http://www.marketingprofs.com/2/combs1.asp
So for example, I'm reading this one to get ideas for the Jan 2006, Fancey Food Show, in SanFrancisco.
"Tradeshow Success: 5 Marketing Tactics That Can Make a Differenceby Joe Combs and Myla Wagner June 25, 2002
Next to direct sales, tradeshow exhibitions rate second in generating new and repeat sales for most companies, according to the Center for Exhibition Research (CEIR.) In fact, they report that tradeshow sales beat comparative spending on advertising, direct mail, and other marketing efforts. While the primary focus for the majority of tradeshow exhibitors is to generate qualified sales leads from the booth, it’s been our experience that attacking a show from a number of different fronts delivers the most significant impact for achieving sales and business growth objectives."
posted by Addai | 3:20 PM
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